Tom Hawkins (Communications Manager at PPA, UK) discusses magazine brands and their expansion across a variety of platforms in his article for the 2014/15 EMMA magazine. The theme of changing media consumption patterns remains current and there is a sense of optimism these days around the idea of the diversification of content streams and revenue […]
The theme of media consumption is among the main focuses of the Future Media Lab. this year. Media consumption is still changing at tremendous speed, and the ways in which we access content have never been so varied. It is however, not a tale of digital merely replacing print these days. In fact, we have […]
The latest data from the Reuters Institute Digital News report suggest that online consumers remain addicted to free news. Report author Nic Newman, explores the strategies being pursued by media companies to get them to change their ways. Many newspaper executives are convinced that consumers can be re-educated to pay for the news they consume […]
Paul Lee, partner at Keystone Strategy, a strategy and expert consulting firm in the United States, shares his view on how technology has changed consumer behaviour and how this in turn affects the future of content consumption.
