As magazines and newspapers moved online, publishers have had to adapt traditional advertising to this new context. However, recently consumers have become increasingly annoyed by the disruptive nature of banner ads, pop-ups and video commercials. In response, many consumers started to use ad-blocking software in their online interactions. It is against this backdrop that publishers […]
In this interview with Lorena Boix Alonso, Head of Unit, DG CONNECT at the European Commission, we discuss the role of regulation when it comes to funding journalistic content and the need for media to adapt and innovate in order to shape their own future.
Julian Oliver, Secretary General of Fondation EurActiv PoliTech, discusses the issues and some possible solutions for funding journalism in the EU.
The Future Media Lab.’s founder, Max von Abendroth, reflects on Nic Newman’s “Journalism Media and Technology Predictions 2014”, saying that while media will continue to rapidly change, some of the core values of today’s journalism will persist.
Romanus Otte, general manager of Welt Digital at Axel Springer (Germany), shares his vision of media in the not-too-distant future. This includes his ideas about pay walls, the role of the professional journalist, and the evolving business models seen today.
William Higham, managing director of The Next Big Thing forecasting and strategy consultancy, talks to the Future Media Lab. about his vision of the future media landscape of 2050, why it’s important for people to pay for content, and the importance of developing relationships between brands and consumers.
Glenn Greenwald is leaving the Guardian this week to team up with documentarian/journalist Laura Poitras and journalist Jeremy Scahill in developing a new media venture — one that could change how journalism is understood and practiced. While it isn’t yet clear how this new venture will look, it has been described as a “very substantial new media outlet” and is reportedly being funded by eBay founder and philanthropist Pierre Omidyar.
One of the recurring series of the Future Media Lab. blog are posts that include short interviews with representatives of different media or related sectors to gain a glimpse of the future of media through their eyes. We continue this series with an interview with Jean-Jacques Deleeuw, Head of New Media at RTL Belux (Luxembourg).
How can professional quality journalism be financed in the future? The next Future Media Lab. conference will debate this crucial question that will tackle the business model question for media companies. How will journalism change thanks to innovation in technology and new trends in media consumption? This will lead us to a debate about how journalists and professional media will work together in the future.
