Native Advertising: Finding the right balance

As magazines and newspapers moved online, publishers have had to adapt traditional advertising to this new context. However, recently consumers have become increasingly annoyed by the disruptive nature of banner ads, pop-ups and video commercials. In response, many consumers started to use ad-blocking software in their online interactions. It is against this backdrop that publishers […]

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Technological Innovation Changing Journalists’ Work

Mario Tedeschini Lalli, Deputy Director of Innovation and Development at Gruppo Editoriale L’Espresso, writes an article on technological disruption and how it impacts journalism for the 2014/2015 EMMA magazine. Tedeschini Lalli outlines the ways in which technology innovation changes journalists’ work, and how new challenges and constant new competition change and reshape the industry. Technology […]

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New Round-up

Europe’s crowdfunded media start-ups, journalists-turned-MEPs, and brands as content creators

In the latest edition of our bi-weekly news roundup (the earlier posts can be read here), Karin Fleming shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations […]

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“Knowledge is power” in algorithmic advertising

The Future Media Lab. sits down with Daniel Knapp, Director Advertising Research at IHS Technology (UK) to discuss Facebook’s acquisition of WhatsApp, social media trends, and the impact these trends have on advertising, media pluralism and competition.

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“You have to think of media differently”

One of the recurring series of the Future Media Lab. blog are posts that include short interviews with representatives of different media or related sectors to gain a glimpse of the future of media through their eyes. We continue this series with an interview with Jean-Jacques Deleeuw, Head of New Media at RTL Belux (Luxembourg).

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