The Future Media Lab. is proactively shaping media innovation. With its unique network the Future Media Lab. is well positioned to create moments of exchange and reflection between media executives, media innovators, academics and policy makers on media innovation in Europe. Meeting the innovator at start-up tours in Berlin, London, and Barcelona, insight workshops for hand picked innovative start-ups and media executives as well as bringing exceptional start-ups on stage at the so called “innovation moments” at public events, like the Future Media Lab. Annual Conference, are formats the Future Media Lab. will further develop to boost the exchange on innovation.