The latest data from the Reuters Institute Digital News report suggest that online consumers remain addicted to free news. Report author Nic Newman, explores the strategies being pursued by media companies to get them to change their ways. Many newspaper executives are convinced that consumers can be re-educated to pay for the news they consume […]
Paul Lee, partner at Keystone Strategy, a strategy and expert consulting firm in the United States, shares his view on how technology has changed consumer behaviour and how this in turn affects the future of content consumption.
Audra Martin, Vice President Digital Advertising at The Economist, talks to us about how social media impacts advertising strategies, the need to extend the relationship between publisher and reader to online social spaces, and how the continued rise of mobile alters consumers’ expectations and behaviours. Audra will continue to share her thoughts as an expert speaker at the Future Media Lab.’s workshop session at the Digital Innovators’ Summit conference on 25 March 2014 in Berlin.
