As magazines and newspapers moved online, publishers have had to adapt traditional advertising to this new context. However, recently consumers have become increasingly annoyed by the disruptive nature of banner ads, pop-ups and video commercials. In response, many consumers started to use ad-blocking software in their online interactions. It is against this backdrop that publishers […]
Tom Hawkins (Communications Manager at PPA, UK) discusses magazine brands and their expansion across a variety of platforms in his article for the 2014/15 EMMA magazine. The theme of changing media consumption patterns remains current and there is a sense of optimism these days around the idea of the diversification of content streams and revenue […]
Amidst reports of declining copy sales and advertising revenue, magazines and newspapers shuttering their doors, an oft-heard expression is “print is dead”. But while it’s true that the rise of the internet and demand for mobile, digital content has forever changed Europe’s magazine publishing industry, the claim that it’s brands are dying is far from […]
Audra Martin, Vice President Digital Advertising at The Economist, talks to us about how social media impacts advertising strategies, the need to extend the relationship between publisher and reader to online social spaces, and how the continued rise of mobile alters consumers’ expectations and behaviours. Audra will continue to share her thoughts as an expert speaker at the Future Media Lab.’s workshop session at the Digital Innovators’ Summit conference on 25 March 2014 in Berlin.
Julian Oliver, Secretary General of Fondation EurActiv PoliTech, discusses the issues and some possible solutions for funding journalism in the EU.
The Future Media Lab.’s founder, Max von Abendroth, reflects on Nic Newman’s “Journalism Media and Technology Predictions 2014”, saying that while media will continue to rapidly change, some of the core values of today’s journalism will persist.
Romanus Otte, general manager of Welt Digital at Axel Springer (Germany), shares his vision of media in the not-too-distant future. This includes his ideas about pay walls, the role of the professional journalist, and the evolving business models seen today.
William Higham, managing director of The Next Big Thing forecasting and strategy consultancy, talks to the Future Media Lab. about his vision of the future media landscape of 2050, why it’s important for people to pay for content, and the importance of developing relationships between brands and consumers.
How can professional quality journalism be financed in the future? The next Future Media Lab. conference will debate this crucial question that will tackle the business model question for media companies. How will journalism change thanks to innovation in technology and new trends in media consumption? This will lead us to a debate about how journalists and professional media will work together in the future.
One of the recurring series of the Future Media Lab. blog are posts that include short interviews with representatives of different media or related sectors to gain a glimpse of the future of media through their eyes. We continue this series with an interview with Michiel Buitelaar, the COO of Digital Media at Sanoma Media NL. Mr. Buitelaar also gave a keynote address at the “Understanding Disruption” conference in April 2013.
