With the rise of online platforms, such as search engines, social networks, e-commerce platforms and app st ores, “content” is no longer the privilege of traditional media. Instead, new players are competing for consumers’ attention, leaving publishers to navigate their way through this new digital environment. In a new article by Prof. Dr. Natali Helberger […]
In the most recent edition of our bi-weekly news roundup, Karin Fleming shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations and developments in the media sector, […]
In the most recent edition of our bi-weekly news roundup, Karin Fleming shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations and developments in the media sector, […]
For this week’s blog post we will present two examples of successful magazine marketing strategies: the building of the brand ELLE and the New Yorker’s paid content approach. The first case study is a summary of an article written by François Coruzzi, the CEO of ELLE International Media Licenses at Lagardère Active, which was originally […]
In the most recent edition of our bi-weekly news roundup, Veronika Jermanova shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations and developments in the media sector, […]
Editor’s Note: In the run-up to the FIPP World Congress, which takes place in Toronto, Canada on 13-15 October, the Worldwide Magazine Media Association (FIPP) is running a series of articles and interviews on some of the leading trends/voices in the magazine world. The following article is part of this series (originally published here). With […]
Editor’s Note: In the run-up to the FIPP World Congress, which takes place in Toronto, Canada on 13-15 October, the Worldwide Magazine Media Association (FIPP) is running a series of articles and interviews on some of the leading trends/voices in the magazine world. The following interview is part of this series (originally published here). Time […]
In the most recent edition of our bi-weekly news roundup, Veronika Jermanova shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations and developments in the media sector, […]
What are the latest emerging trends in advertising? At a time when TV, radio, newspapers, magazines and the internet compete for ad revenues, which platform will come out on top in the future? The FIPP Insight Special Report: Global Digital Revenue Trends, published on 19 July and written by Martha L Stone (World Newsmedia Network), […]
In the most recent edition of our bi-weekly news roundup, Karin Fleming shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations and developments in the media sector, […]
