In this week's news round-up, Filip looks how new formats can boost engagement, why are publishers going native and pure digital,how Swedish publishers tackle adblocking and how will journalism look in the future
We have a new series for the Future Media Lab. blog! Every two weeks the Future Media Lab. team will share a round-up of articles about innovations and developments in the media sector, including references to relevant media policy debates.
During the "Understanding Disruption" conference in April 2013, the Future Media Lab. had the opportunity to sit down and talk about the future of media with William Higham, Consumer strategist, futurist and author. William is the managing director of The Next Big Thing, a forecasting and strategy consultancy in the UK.