In this edition of the Future Media Lab.'s bi-weekly news round-up, Filip looks into the use of paywalls, platform ambassadors, the battle against ad-blockers, and more.

In this week's news round-up, Filip looks at how publishers are reacting to the rise in ad-blockers, starting with Axel Springer's attempt to ban users who utilize them. He also looks into different discussions that came out of the Digiday Publishing Summit and FIPP World Congress.

In this week's news round-up, Karin and the Future Media Lab.'s new intern, Filip Secvik, share a report from the Association of National Advertisers about who's actually viewing your online ads, comments from European Commissioner Margrethe Vestager on her investigations into the Google case, and how to best understand the habits of millenials - among other things!