
16 Sep 16

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For the month of August, a number of non-subscription articles on the Financial Times website were displayed with a third of the words missing. This was done to illustrate the damage that ad-blocking does to the revenue of online publishers, the percentage of removed words representing the percentage of revenue lost by the company to ad-blockers. This innovative approach may have more impact than the messages used by a number of other publishers warning users of the threat posed by ad-blocking to online publishers, as only a small percentage of the general public is aware of this problem.