Want to learn about two examples of successful magazine marketing strategies? Check out the summary of two articles: the building of the brand ELLE and the New Yorker’s paid content approach. The first case study is a summary of an article written by François Coruzzi, the CEO of ELLE International Media Licenses at Lagardère Active, which was originally published in the 2014/2015 EMMA Magazine. The second, is a summary of an article from the FIPP Report Global Digital Revenue Trends 2015, written by Monica Ray, Executive Vice-President for Consumer Marketing at Condé Nast.

During the "Understanding Disruption" conference in April 2013, the Future Media Lab. had the opportunity to sit down and talk about the future of media with William Higham, Consumer strategist, futurist and author. William is the managing director of The Next Big Thing, a forecasting and strategy consultancy in the UK.