Innovative text-to-video creation platform Wibbitz have conducted a study on how different audiences and demographics respond to the newest media technologies employed by publishers. The study covered four of the most recent developments in news publishing technology: Live Video; Chatbots; Wearables and Virtual Reality.
In this week's news round-up, Filip looks how new formats can boost engagement, why are publishers going native and pure digital,how Swedish publishers tackle adblocking and how will journalism look in the future
In this week's news round-up, Filip looks how media analytics slowly becomes the centerpiece of each newsroom and why publishers don't need just data, but next generation insight to grow and engage audiences.
The afternoon session at Future Media Lab 2016 showed that while European media are warming to the idea of using advanced language technologies to share content across borders, their audiences are already well ahead of them.