In Touch with Innovation: interview with Eversify

by Rudi Lamproye, Eversify

Thursday, March 10, 2016      Rudi Lamproye            0

Editor's note: On 26 January 2016 the Future Media Lab. hosted its annual conference, which brought together politicians, media representatives, journalists, innovators and academics to discuss the impact of technology on Europe's media sector, particularly in regard to changes taking place in relation to audience engagement. In the run-up to this event, the Future Media Lab. team had time to talk to some of the leading innovators in Europe's media sector about the challenges they see and what solutions they offer.

In the fourth edition of the recurring interview series, "In Touch with Innovation", the Future Media Lab. team talks to Rudi Lamproye, R&D Software Manager of Agfa Graphics and developer of Eversify - mobile publishing, delivered in one touch.

What is the main idea behind your start-up?

The main idea is that we believe one should combine a good user experience on multiple devices with one automated system. Unless processes are automated we do not believe these processes are sustainable. Agfa has a track record in developing systems that combine manipulating graphic content and automating workflows.

What observation kicked off your project?

Existing traditional customers requesting for it and no availability of systems in the market.

What is your added value to media companies in audience engagement?

Bringing a solution that can bring the ultimate user experience in an interactive environment in a fully automated process.

What do you see as the most striking innovative consumption patterns the last five years?

Mobile use. The proliferation of mobile devices everywhere in the world.

How do new technologies open up new revenue streams for digital publishers?

New revenue streams can be opened up by targeted content, targeted advertising and the technology to prove the efficiency of these campaigns.

For more information about Eversify, visit www.eversify.me.