PAST EVENT

Annual Conference

Technology and MediaShaping the Future of Audience Engagement

08:30-16:30, 26 January 2016.
The Square Meeting Centre, Brussels

Event Description

Media content today can be consumed anywhere and anytime. The digital evolution allows readers and users to access professional journalistic content in many different ways and also media brands have a multitude of channels at hand to distribute their content: offline, online, mobile and in social networks. The ability to engage with their audiences has become a key success-factor for media brands. Only when knowing their audiences and serving them according to their specific needs, media brands can stay ahead of innovation and disruption.

Event Details

Every year the Future Media Lab. hosts an annual conference in Brussels. In 2016, this event took place on 26 January 2016 in The Square in Brussels and was titled “ Technology and Media: Shaping the Future of Audience Engagement”.

Media content today can be consumed anywhere and anytime. The digital evolution allows readers and users to access professional journalistic content in many different ways and also media brands have a multitude of channels at hand to distribute their content: offline, online, mobile and in social networks. The ability to engage with their audiences has become a key success-factor for media brands. Only when knowing their audiences and serving them according to their specific needs, media brands can stay ahead of innovation and disruption.

This Future Media Lab. conference therefore looked at “audience engagement” in the light of:

technological developments and how they innovate and sometimes even disrupt existing markets for media content and advertising
the ability of media companies to embrace big data and data analytics to stay ahead of innovation and disruption
changing consumer behaviourwhen it comes to accessing and consuming media content
a regulatory environment appropriate for sustainable business models for media companies in Europe

The event gathered approximately 150 media professionals, journalists, start-ups, technology experts, academics and politicians for one day in order to have a very timely discussion about how to shape the future of audience engagement best. This conference looked at disruptions and innovations Europe’s media sector is facing and driving in this field and linked them back to the relevant policy agenda of the EU, such as the Digital Single Market strategy of the European Commission.

POST-CONFERENCE REPORT & PRESENTATIONS

The Future Media Lab. team is pleased to present a summary of this very interesting event in the form of a post-conference report. For a pdf of the report, please click here.

Please click on the links below to download the presentations from the event.