Many acknowledge The Economist magazine as a beacon of successful digital strategy. Audra Martin, Vice-President at The Economist Group with responsibility for direction and delivery of The Economist’s global digital advertising offering in London, outlines the aspects of The Economist’s digital strategy that make it so worthwhile in her article for the 2014/15 EMMA magazine. […]
Audra Martin, Vice President Digital Advertising at The Economist, talks to us about how social media impacts advertising strategies, the need to extend the relationship between publisher and reader to online social spaces, and how the continued rise of mobile alters consumers’ expectations and behaviours. Audra will continue to share her thoughts as an expert speaker at the Future Media Lab.’s workshop session at the Digital Innovators’ Summit conference on 25 March 2014 in Berlin.
