Many acknowledge The Economist magazine as a beacon of successful digital strategy. Audra Martin, Vice-President at The Economist Group with responsibility for direction and delivery of The Economist’s global digital advertising offering in London, outlines the aspects of The Economist’s digital strategy that make it so worthwhile in her article for the 2014/15 EMMA magazine. […]
In the latest edition of our bi-weekly news roundup (the earlier posts can be read here), Susan Clandillon shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations […]
In this interview with Lorena Boix Alonso, Head of Unit, DG CONNECT at the European Commission, we discuss the role of regulation when it comes to funding journalistic content and the need for media to adapt and innovate in order to shape their own future.
The Future Media Lab. introduced a new feature on the Future Media Lab. blog: the bi-weekly news round-up. From Axel Springer’s CEO’s open letter to Google, the hit that net neutrality recently took in the United States, to shape-shifting devices and and wearable technology, Karin Fleming, Communications/Administration Officer at EMMA/FML shares what she’s been reading this week.
Paul Lee, partner at Keystone Strategy, a strategy and expert consulting firm in the United States, shares his view on how technology has changed consumer behaviour and how this in turn affects the future of content consumption.
Audra Martin, Vice President Digital Advertising at The Economist, talks to us about how social media impacts advertising strategies, the need to extend the relationship between publisher and reader to online social spaces, and how the continued rise of mobile alters consumers’ expectations and behaviours. Audra will continue to share her thoughts as an expert speaker at the Future Media Lab.’s workshop session at the Digital Innovators’ Summit conference on 25 March 2014 in Berlin.
