Tag: brands

Europe’s crowdfunded media start-ups, journalists-turned-MEPs, and brands as content creators

Posted on 27/06/2014 By fmladmin Categories: Blog Tags: brands, content creation, crowdfunding, disruption, fact-checking, gaming, google, journalists, MEPs, mobile, news round-up, platforms, social media, trust in media

In the latest edition of our bi-weekly news roundup (the earlier posts can be read here), Karin Fleming shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations […]

“Three reasons why you should pay for content”

Posted on 13/11/2013 By fmladmin Categories: Blog Tags: 2050, brands, business models, Content, Future Media Lab. Interviews, hybrid media, journalists, media formats, Understanding Disruption

William Higham, managing director of The Next Big Thing forecasting and strategy consultancy, talks to the Future Media Lab. about his vision of the future media landscape of 2050, why it’s important for people to pay for content, and the importance of developing relationships between brands and consumers.