For this week’s blog post we will present two examples of successful magazine marketing strategies: the building of the brand ELLE and the New Yorker’s paid content approach. The first case study is a summary of an article written by François Coruzzi, the CEO of ELLE International Media Licenses at Lagardère Active, which was originally […]
Editor’s Note: In the run-up to the FIPP World Congress, which takes place in Toronto, Canada on 13-15 October, the Worldwide Magazine Media Association (FIPP) is running a series of articles and interviews on some of the leading trends/voices in the magazine world. The following interview is part of this series (originally published here). Time […]
In the most recent edition of our bi-weekly news roundup, Veronika Jermanova shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations and developments in the media sector, […]
In the most recent edition of our bi-weekly news roundup, Karin Fleming shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles about innovations and developments in the media sector, […]
Will we still have printed magazines in the next decades or can we assume that eventually all content will only be accessible in a digital format? What will be the magazine of tomorrow look like? How will publishers have to adapt to new and fast-changing technology? In the EMMA Magazine 2014-2015 edition media experts have […]
Tom Hawkins (Communications Manager at PPA, UK) discusses magazine brands and their expansion across a variety of platforms in his article for the 2014/15 EMMA magazine. The theme of changing media consumption patterns remains current and there is a sense of optimism these days around the idea of the diversification of content streams and revenue […]
The theme of media consumption is among the main focuses of the Future Media Lab. this year. Media consumption is still changing at tremendous speed, and the ways in which we access content have never been so varied. It is however, not a tale of digital merely replacing print these days. In fact, we have […]
Amidst reports of declining copy sales and advertising revenue, magazines and newspapers shuttering their doors, an oft-heard expression is “print is dead”. But while it’s true that the rise of the internet and demand for mobile, digital content has forever changed Europe’s magazine publishing industry, the claim that it’s brands are dying is far from […]
