Want to learn about two examples of successful magazine marketing strategies? Check out the summary of two articles: the building of the brand ELLE and the New Yorker’s paid content approach. The first case study is a summary of an article written by François Coruzzi, the CEO of ELLE International Media Licenses at Lagardère Active, which was originally published in the 2014/2015 EMMA Magazine. The second, is a summary of an article from the FIPP Report Global Digital Revenue Trends 2015, written by Monica Ray, Executive Vice-President for Consumer Marketing at Condé Nast.

In this week's news round-up, Veronika looks at Google's announcement that it will be restructuring it's company, how Facebook is trying to woo journalists, and what's going on with copyright in the UK.

FIPP, in the run-up to the FIPP World Congress in Toronto, asked 7 magazine media leaders to briefly tell them what excites them most about the future. Each of these leaders will be speaking at the Congress.

FIPP, the worldwide magazine media association, talks with Joe Ripp, Chairman and CEO of Time Inc. to discuss his optimism for the future.