FML Blog


30 Jul 15 0

In this week's Future Media Lab. news round-up Veronika looks into a study that indicates magazines deliver a consistently high return on investment for advertisers but that they remain under-utilized, risk and security challenges for professional and citizen journalists and the move towards branded content.

29 Jul 15 0

What are the latest emerging trends in advertising? At a time when TV, radio, newspapers, magazines and the internet compete for ad revenues, which platform will come out on top in the future? The FIPP Insight Special Report: Global Digital Revenue Trends, published on 19 July and written by Martha L Stone (World Newsmedia Network), provides insight into facts and figures in advertising spend from a global perspective. Additionally, thanks to predictions from marketing and consulting agencies mentioned in the report, we can anticipate which way advertisement will in following years.

17 Jul 15 0

In the most recent edition of our bi-weekly news roundup, Karin Fleming shares the news that caught her eye in the past two weeks. The news round-up is a way for the Future Media Lab. team and members of the Future Media Lab. network to share articles aboutinnovations and developments in the media sector, including references torelevant media policy debates.