The European Magazine Media Association presented the Future Media Lab. think-tank for the first time during the European Magazine Media Night in Brussels, in February 2012. The first session of the Future Media Lab. took place on 29 February 2012, and included keynote presentations, panel discussions and workshop sessions, which were organized via the World Café Format.
Wednesday, 29 February 2012
8.30h // Registration and networking breakfast
9.00h // Welcome and introduction
9.10h // The Future of Magazines and the Magazine of the Future
Juan Senor, Innovation-Media Consulting, UK
9.30h // Kick-off Panels
- Panel 1 Media Consumption Pattern with Arendo Joustra (Elsevier magazine), Sidharth Jayant (Samsung) and Dr. Valérie-Ann Bleyen (VUB)
- Panel 2 Vision for tomorrow‘s media landscape with Karla Geci (Facebook), Marco Eikelenboom (Sappi Fine Paper Europe), and Christoph Keese (Axel Springer Verlag)
10.30h // Networking coffee break
10.50h // Open Space Workshop
12.20h // Presentation of workshop outcome / conclusion / next steps
13.30h // Networking lunch
The following presentations have been made available by the presentors.
- “Lean Back 2.0″ by Andrew Rashbass, CEO of the Economist Group: Click here
- “Changing Media Consumption Patterns” by Arendo Joustra, Editor-in-chief of Elsevier magazine: Click here
- “Trends in Media Consumption” by Valérie-Ann Bleyen, VUB (who unfortunately wasn’t able to present during the event, but has made her presentation available): Click here
- “Don Draper Facebook Timeline” by Karla Geci, Facebook: Click here
- “Role of Magazines in the Media Landscape” by Marco Eikelenboom, Sappi Fine Paper Europe: Click here
To see all the photos from this event, please visit the photo gallery.
This conference was supported by: Microsoft, Print Power, Rights Direct and Sappi.
