See All Upcoming Events


Register for our newsletter.

Sign up for our newsletter to stay up-to-date on relevant news items and Future Media Lab. activities by email.


16 Sep 16 0

For the month of August, a number of non-subscription articles on the Financial Times website were displayed with a third of the words missing. This was done to illustrate the damage that ad-blocking does to the revenue of online publishers, the percentage of removed words representing the percentage of revenue lost by the company to ad-blockers. This innovative approach may have more impact than the messages used by a number of other publishers warning users of the threat posed by ad-blocking to online publishers, as only a small percentage of the general public is aware of this problem.

16 Sep 16 0

Innovative text-to-video creation platform Wibbitz have conducted a study on how different audiences and demographics respond to the newest media technologies employed by publishers. The study covered four of the most recent developments in news publishing technology: Live Video; Chatbots; Wearables and Virtual Reality.

02 Sep 16 0

Facebook replaced its trending editors with a new fully automated trending module last week. According to the Guardian, the team was fired without notice at a meeting with a security guard present, with four weeks’ severance. The move towards automation has so far turned out to be quite a disaster, as the new algorithm has pushed false, misspelled and obscene stories to the top of the trending list, resulting in a picture of a man masturbating with a chicken burger going viral. It would seem that in some cases the human brain can still do the job better than computer algorithms.


The Future Media Minds are the backbone of the think tank initiative Future Media Lab. This network is an informal group of some of the smartest media minds across Europe who actively contribute to the work of the Future Media Lab. where media innovation meets public policy.


The Future Media Lab.: where media innovation meets public policy

The media landscape today is constantly changing. See how the Future Media Lab. turns challenges into opportunities for Europe's media sector by bringing diverse stakeholders together to discuss the future media landscape.

future media lab is hosted by

The European Magazine Media Association (EMMA)

EMMA promotes Europe’s magazine media in times of change, to ensure the long-term survival and prosperity of a plural, diverse, and economically successful magazine media in the EU.