FML Blog

In touch with innovation: talking to Matchhamster

Wednesday, July 12, 2017      Future Media Lab. team       0

 

The Future Media Lab. team is continuing our “In touch with innovation” series on our blog with a series of Q&A’s that were conducted with media start-ups from across Europe. In this edition, we spoke with Yuri Martens, the co-founder and managing director of Matchhamster in the Netherlands. Matchhamster helps news publishers and news agencies by delivering business intelligence that helps them to make the right decisions to improve and grow.

 

Future Media Lab.: What is the main idea behind your startup?

Yuri Martens: News publishing companies work very hard to produce unique and valuable content as fast as possible. This happens in a fast-paced highly competitive market were online business models are under pressure. We at Matchhamster try to help these companies by offering business intelligence tools that deliver instant value and help them achieve their goals.

 

Our core product automatically monitors articles online which gives our customers insights into what content their clients are actually using, helps them find leads for new business and identify websites that are plagiarizing.

 

FMLab.: What observation kicked off your project?

YM: There are lots of tools available that can help news companies from content production to measuring website visitors. However, we noticed that there's a lack of tools in the market that actually focus on the content its self. By monitoring content daily we compare the news companies' content with the available content on the internet. This benchmark of content across the web leads to a lot of unique and valuable data that wasn't available before.

 

FMLab.: What is your added value to media companies in content curation/dissemination/monetization?

YM: Our added value lies in the fact that we deliver actionable data to marketing departments and content syndications departments. These departments are looking for qualified leads and need a way to monitor how their customers are using their content. The qualified leads directly lead to new revenue. There's also value in the learnings for editorial staff: What content is working? What content isn't? Why? etc.

 

FMLab.: How (if at all) could established media companies and innovative startups/projects best collaborate over content creation?

YM: I really believe startups can add value to established media companies by sharing out-of-the-box idea's about content creation and building products using the latest technology. Established media companies on the other hand, can learn startups what it means to work on big projects and how to maintain a successful content business. I think the best way to start is with a small, well defined project and just go with it. Be clear and honest about expectations and costs. Often startups offer certain projects for free, but in our experience this leads to a depreciation of the product/service by a media company and frustration on the side of the start-up. Established media companies have the budgets and startups the ideas, products and services. Mix these two together and you have a nice cocktail that drives innovation.

 

FMLab.: What is your next big challenge/goal?
YM: We are currently involved with several big news agencies like Agence France-Presse. One of our main challenges is to deepen our partnerships with these companies and create new scalable products that fit their specific needs, but could also be sold to others in the news media market.

One of the big problems in the news business is fake news. So maybe we should solve that ;)

 

 

Editor’s note: The Future Media Lab. recently teamed up with next media accelerator to publish a compendium of start-ups from across Europe who are working on solving some of the challenges facing the media sector today, particularly around content creation, monetization, dissemination and curation. Many of the start-ups were present to ‘pitch’ their solutions at the Future Media Lab. annual conference , which took place in Brussels on 2 May 2017. A digital version of the compendium is available for download (pdf) here.



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