Every year the Future Media Lab. hosts an annual conference in Brussels. In 2016, this event took place on 26 January 2016 in The Square in Brussels.

PAST EVENT

Annual Conference

Technology and MediaShaping the Future of Audience Engagement

  • 08:30-16:30, 26 January 2016.
  • The Square Meeting Centre, Brussels

Event Description

Media content today can be consumed anywhere and anytime. The digital evolution allows readers and users to access professional journalistic content in many different ways and also media brands have a multitude of channels at hand to distribute their content: offline, online, mobile and in social networks. The ability to engage with their audiences has become a key success-factor for media brands. Only when knowing their audiences and serving them according to their specific needs, media brands can stay ahead of innovation and disruption.



Event Details



Every year the Future Media Lab. hosts an annual conference in Brussels. In 2016, this event took place on 26 January 2016 in The Square in Brussels and was titled “ Technology and Media: Shaping the Future of Audience Engagement”.

Media content today can be consumed anywhere and anytime. The digital evolution allows readers and users to access professional journalistic content in many different ways and also media brands have a multitude of channels at hand to distribute their content: offline, online, mobile and in social networks. The ability to engage with their audiences has become a key success-factor for media brands. Only when knowing their audiences and serving them according to their specific needs, media brands can stay ahead of innovation and disruption.

This Future Media Lab. conference therefore looked at “audience engagement” in the light of:

  • technological developments and how they innovate and sometimes even disrupt existing markets for media content and advertising
  • the ability of media companies to embrace big data and data analytics to stay ahead of innovation and disruption
  • changing consumer behaviourwhen it comes to accessing and consuming media content
  • a regulatory environment appropriate for sustainable business models for media companies in Europe

The event gathered approximately 150 media professionals, journalists, start-ups, technology experts, academics and politicians for one day in order to have a very timely discussion about how to shape the future of audience engagement best. This conference looked at disruptions and innovations Europe’s media sector is facing and driving in this field and linked them back to the relevant policy agenda of the EU, such as the Digital Single Market strategy of the European Commission.

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POST-CONFERENCE REPORT & PRESENTATIONS

The Future Media Lab. team is pleased to present a summary of this very interesting event in the form of a post-conference report. For a pdf of the report, please click here.

Please click on the links below to download the presentations from the event.

Future Media Lab. Annual Conference 2016: Summary Video

Programme

8:30 - 9:00

Welcome Coffee

9:00 - 9:45

Opening keynote by Nicolas Sennegon, Global Managing Director at The Economist

9:45 - 10:50

Opening panel “Media Innovation meets Media Policy” including DG Roberto Viola, European Commission

10:50 - 12:30

Interactive think tank module with 10+ start-ups on “Shaping the Future of Audience Engagement”

12:30 - 13:25

Think Tank panel “What is next when it comes to audience engagement?” including MEP Marju Lauristin

13:25 - 14:15

Networking Lunch

14:15 - 16:00

Do-Tank interactive debate “Translated Syndication” including DG Martine Reicherts, European Commission

16:00

END

Download in PDF

Speakers

Future Media Lab.: where media innovation meets public policy

Media Partner

The media partner of this event was EurActiv.com:


EurActiv


Supporting Organizations | Media Partners