PAST EVENT

WORKSHOPS

WORKSHOP ON BIG DATA AT DIS

  • 24 MARCH 2015

Event Description

DIS – FUTURE MEDIA LAB. WORKSHOP ON BIG DATA

For the second year in a row, the Future Media Lab. hosted a workshop session at the Digital Innovators’ Summit on 23/24 March 2015 in Berlin. Whereas last year’s workshop session focused on social media innovation and the impact this has on media advertising, the 2015 session focused on Big Data.



BIG DATA: MATCHING PUBLISHERS’ STRATEGIES WITH EU REGULATORY AMBITIONS

When: 14:00-16:00, 24 March 2015
Where: Berlin

Publishers today innovate and develop new business models – many of them based on big data. Data-driven advertising as well as data-enabled dissemination of content is at the core of any publisher’s strategic thinking. The more important it is to gather insights how the upcoming European data protection regulation – to be in place latest by 2018 across Europe – impacts these innovative strategies that aim to build the future of Europe’s publishing business. In addition the increasing concentration of players on these markets as well as the intransparency of business models among technology intermediaries which facilitate those strategies pose a new challenge to the regulator in order to safeguard competition and diversity for publishers across Europe.

In this Future Media Lab. workshop we tackled two key perspectives of this debate:

  • What impact does the new European data protection regulation have on publishers’ data strategies? With a group of experts we want to explore questions you need to address today in the context of the new law in order to build your data strategy in a way that takes the new regulation as an opportunity rather than a threat.

  • How to ensure competitiveness and diversity on new markets around data-driven advertising? What regulatory challenges does the EU face? The strong tendencies for market concentration undermine competition in this field, whereas intransparency of data practices and media algorithms challenge conventional wisdoms of market power. Understanding the mechanisms of these continuously innovating markets will help to set the regulatory agenda to ensure competition and diversity for publishers.

A summary of the workshop can be read here (pdf).

SPEAKERS

The speakers at this workshop included: